Analysis of secondary data that might have been collected by statistical agencies, government bodies, industry partnerships and associations, other marketing or consulting agencies, market experts, journalists, and other organizations that analyze the market in question. Tender procurement survey. Market segmentation. SWOT analysis. Forecasting market changes.

Desk Research refers to a method for collecting and evaluating existing marketing information, which has been collected and prepared for other purposes.

Desktop research involves collecting information from secondary sources, so it is often referred to as a method for document management.

Secondary information sources provide information about other subjects or from other sources (such information has been duly processed for further evaluation, study and analysis of the given subject).

Desktop research offers several advantages:

– it may be carried out quickly and inexpensively;

– it allows you to get acquainted with the industrial sector, track statistics and key market trends;

– it gathers data that the company is not able to collect independently.

We often use several sources at once in order to compare data and identify different approaches to address a given issue.