{"id":2144,"date":"2020-04-09T19:56:47","date_gmt":"2020-04-09T16:56:47","guid":{"rendered":"http:\/\/infconsult.com\/?page_id=2144"},"modified":"2020-04-09T19:56:47","modified_gmt":"2020-04-09T16:56:47","slug":"provedenie-polevyh-issledovanij-rynkov","status":"publish","type":"page","link":"https:\/\/infconsult.com\/en\/provedenie-polevyh-issledovanij-rynkov\/","title":{"rendered":"Field Research"},"content":{"rendered":"<p>Online surveys, telephone surveys, personal interviews (in the street, in points of sales, etc.), mystery shopping, expert surveys, surveys of market participants, in-depth interviews, focus groups, point-of-sale audits, and price monitoring.<\/p>\n<p>Field Research is a method of collecting and evaluating primary information about the object of research collected directly from the field.<\/p>\n<p>This is first-hand information about the state of the market and all its elements. Methods for collecting such information include a survey or questionnaire (via email, fax, online survey form, sms survey, etc.), direct contact in the form of a face-to-face interview, telephone conversation or survey, and focus groups.<\/p>\n<p>Description of individual methods:<\/p>\n<p><strong>Online CAWI Surveys<\/strong><\/p>\n<p>The most modern, quick and cost-effective way to collect quantitative information is through surveys of online panel members who receive a reward for participation in marketing research (or CAWI \u2013 Computer Assisted Web Interviewing).<\/p>\n<p>Given the fact that the Internet community is expanding and becoming a social environment where people spend a lot of time, it is safe to say that\u00a0the Internet is playing an ever increasing role in people\u2019s life. Accordingly, some marketing research can be successfully transferred to the Internet.<\/p>\n<p>Advantages of CAWI:<\/p>\n<ul>\n<li>In most cases, this method is the most cost-effective in terms of time\u00a0and\u00a0materials;<\/li>\n<li>It provides extensive opportunities for displaying video and audio materials, as well as images;<\/li>\n<li>Research into online audience behaviors (preferences, opinions) is only possible through this method;<\/li>\n<li>The main results can be accessed by the client in real time via a web interface;<\/li>\n<li>It allows interviewing an audience that is difficult to reach using other methods (for example, young people, users of complex computer devices, etc.);<\/li>\n<li>It imposes virtually no restrictions on research geography.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Telephone Survey or Interview<\/strong><\/p>\n<p>A telephone interview is an individual interview conducted by phone. The telephone survey method allows collecting information both about individuals (city residents, consumers of a certain product, etc.) and legal entities (heads\/managers of organizations, etc.)<\/p>\n<p>Telephone surveys use a phone number database (for legal entities) or a list of random phone numbers generated by special software (for individuals).<\/p>\n<p><strong>Mystery Shopping<\/strong><\/p>\n<p>Mystery shopping is a marketing research technique aimed at evaluating customer service with the use of specially trained people (mystery shoppers) who perform checks on behalf of potential\/real customers and report in detail on the results of their checks.<\/p>\n<p>Mystery shopping surveys can be carried out not only by visiting the facilities being checked but also through phone calls, emails, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online surveys, telephone surveys, personal interviews (in the street, in points of sales, etc.), mystery shopping, expert surveys, surveys of market participants, in-depth interviews, focus groups, point-of-sale audits, and price monitoring. Field Research is a method of collecting and evaluating primary information about the object of research collected directly from the field. This is first-hand&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"translation":{"provider":"WPGlobus","version":"2.5.22","language":"en","enabled_languages":["ru","en","fr"],"languages":{"ru":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false},"fr":{"title":true,"content":true,"excerpt":false}}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infconsult.com\/en\/wp-json\/wp\/v2\/pages\/2144"}],"collection":[{"href":"https:\/\/infconsult.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/infconsult.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/infconsult.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infconsult.com\/en\/wp-json\/wp\/v2\/comments?post=2144"}],"version-history":[{"count":0,"href":"https:\/\/infconsult.com\/en\/wp-json\/wp\/v2\/pages\/2144\/revisions"}],"wp:attachment":[{"href":"https:\/\/infconsult.com\/en\/wp-json\/wp\/v2\/media?parent=2144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}